Olympics Channel
Marketing Site
Marketing
2017
A total of 7,500 torchbearers took part in the Olympic Torch Relay. To accompany the relay, a fun programme of events and activities was staged each evening in the cities along the route. The identity of the final torchbearer, who had the honour of lighting the Olympic cauldron, was only revealed on 9 February, the day of the Opening Ceremony for PyeongChang 2018.
Agency — Ettrics
